FWD.US: WE CAN'T AFFORD IT
For FWD.us, we designed the visual brand and report We Can’t Afford It: Mass Incarceration and the Family Tax, making the $348 billion cost of family incarceration clear and urgent. Through custom logos, icons, photo treatments, and data visualizations, we transformed complex research into a visual story that resonated across print and web.
Fields: Branding, Logo Design, Illustration, Digital & Print Collateral
Agency: Precision Strategies
Role: Lead Designer
BRAND OVERVIEW Sheet
Hand drawn Icon Set
I created a set of 30+ hand-drawn icons that were integrated into infographics and used as visual accents across the report and supporting materials.
PHOTO ILLUSTRATIONS
To illustrate the everyday impact of mass incarceration, I combined documentary-style photos with hand-drawn objects symbolizing absence or something changed in affected families’ lives.
Executive Summary
The standalone executive summary served as both a snapshot of the full report as well as a snapshot of the visual style. The visual direction of the executive summary informed the look and feel of the full report, website, and supporting collateral.
Full Print Report
Additional Branded Assets