Project Overview
We were given the opportunity to help the National Zoo announce the exciting return of the giant pandas to Washington, D.C. Following the brand guidelines provided by the Zoo, I contributed to the creation of social media graphics and signage that were featured throughout the campaign rollout.
Day of Social
I contributed to finalizing and versioning out the social media graphics for the launch of the new bears. These visuals were used across multiple platforms on announcement day and played a key role in introducing the new bears. The campaign received strong engagement, including over 11k likes on Instagram.
"Small Facts, Giant Pandas" Social Template
I created a content template for a series called “Small Facts, Giant Pandas”— a recurring set of engaging social posts designed to share fun panda facts and build excitement ahead of the pandas’ arrival.
"TipTap" Donation Signs
I contributed to the creation of tap-to-donate signage, which was used to facilitate contactless donations both throughout the Zoo and across the greater Washington, D.C. area.
Client: Smithsonian's National Zoo and Conservation Biology Institute
Field: Social graphics, Signage
Role: Designer
Design Team: Michelle Chow, David Cutler (lead designer)
Agency: Precision Strategies