National Zoo:
the pandas are coming!
the pandas are coming!
Smithsonian's National Zoo and Conservation Biology Institute approached Precision Strategies with the opportunity to help announce the exciting return of the giant pandas to Washington, D.C. Following the brand guidelines provided by the Zoo, I contributed to the creation of social media graphics and signage that were featured throughout the campaign rollout.
Fields: Social Media Graphics, Signage
Agency: Precision Strategies
Role: Designer
Announcing the pandas
I finalized and versioned out the social media graphics for the launch of the new bears. These visuals were used across multiple platforms on announcement day and played a key role in introducing the new bears. The campaign received strong engagement, including over 11k likes on Instagram.
Small Facts, Giant Pandas
I developed a content template for a series called “Small Facts, Giant Pandas”— a recurring set of engaging social posts designed to share fun panda facts and build excitement ahead of the pandas’ arrival.
"TipTap" Donation Signs
I contributed to the creation of tap-to-donate signage, which was used to facilitate contactless donations both throughout the Zoo and across the greater Washington, D.C. area.
