New York Jobs CEO Council
New Yorkers Can Make It Anywhere, But We Win When They Make It Here. The New York Jobs CEO Council was looking to refresh its brand and relaunch with a message that resonated with both job seekers and employers as the city recovers from an employment slump. We revitalized the brand with a dynamic color palette inspired by the New York state flag and incorporated design elements reflecting the subway system, a symbol of unity and progress. A new tagline reinforced the mission
Fall Campaign Sizzle Reel
Brand Guide
US Open 2024 – soft launch
Our team used the 2024 US Open as an opportunity to spotlight the Jobs Council, and give the world an initial introduction to our newly developed branding. I developed an ad for the official US Open program book as well as digital screens featured in Chase and Deloitte sponsored suites during the "Stars of the Open" event hosted by Chase.
2024 US Open Tennis Championships - Official Magazine
Chase and Deloitte Suites (Digital Screens)
"Make it here" FALL Campaign Launch
We launched a multi-platform campaign spanning programmatic channels, The Wall Street Journal, and out-of-home placements across NYC transit and major hubs. The refreshed brand debuted with a soft launch at the US Open, followed by a full-scale rollout across the NYC subway, commuter rails, major publications, and taxis. The campaign generated an estimated 2.3 million daily impressions and 7,200 website clicks. Programmatic ads reached approximately 888,000 CEOs and HR professionals, delivering 6.7 million impressions and 13,916 clicks. Though talent was not the primary audience, the campaign also drove roughly 1,200 new signups to the NYJCC talent portal.
Out-of-home advertising
Sample of campaign paid ads
evergreen social templates
Fields: Brand Refresh, Brand Guide, Digital & Print Campaign Collateral
Agency: Precision Strategies
Role: Lead Designer