FWD.US: WE CAN'T AFFORD IT
For FWD.us, we designed the visual brand and report We Can’t Afford It: Mass Incarceration and the Family Tax, making the $348 billion cost of family incarceration clear and urgent. Through custom logos, icons, photo treatments, and data visualizations, we transformed complex research into a visual story that resonated across print and web.
Executive Summary
The standalone executive summary functioned as both an overview of the full report and a preview of the visual system. Its design established the look and feel for the full report, website, and supporting collateral.
Full Print Report
BRAND OVERVIEW Sheet
Hand drawn Icon Set
I created a set of 30+ hand-drawn icons that were integrated into infographics and used as visual accents across the report and supporting materials.
PHOTO ILLUSTRATIONS
To illustrate the everyday impact of mass incarceration, I combined documentary-style photos with hand-drawn objects symbolizing absence or something changed in affected families’ lives.
Infographics
Additional Branded Assets
Fields: Branding, Logo Design, Illustration, Digital & Print Collateral
Agency: Precision Strategies
Role: Lead Designer