Girls on track conference
Girls on Track is a concept I created for the Experiencing Brands Through Interaction Design course at SVA. It’s a conference aimed at supporting women in motorsports and increasing diversity across the field—from driving and engineering to management, data analytics, and beyond. The event would combine education, networking, and opportunities for attendees to showcase their talents to key industry professionals.
Fields: Concept, Brand identity, Logo Design, Brand Guide, Web Design, Motion Graphics, Merchandise Design
Role: Lead Designer
LOGO DESIGN
The Girls on Track logo draws from themes of speed, forward motion, and classic racing imagery. Inspired by vintage racing logos and sponsorship decals, it’s meant to evoke the nostalgic energy of old-school motorsports. It’s designed to feel nostalgic and energetic, while still working across a range of layouts and formats. Bright neon colors, paired with black and cream, give the brand a retro feel that still pops in today’s digital world.
Final logo variations
Branding Overview
RESPONSIVE WEBSITE /APP DESIGN
DESKTOP LANDING PAGE
OUT-OF-HOME OPPORTUNITIES
SOCIAL MEDIA DESIGN
MERCHANDISE DESIGN
Field: Brand identity, brand guide, motion graphics, merchandise
Role: Lead Designer
School: School of Visual Arts (SVA) - Experiencing Brands Through Interaction Design